On Saturday, January 30, State Water Heaters will be the presenting sponsor of the SIRIUS Radio broadcast for the Toyota All-Star Showdown at the Toyota Speedway in Irwindale, Calif. NASCAR stars from all levels will compete in the annual event. Drivers scheduled to compete include: Joey Logano, David Gilliland and many others. Calling the action live from Irwindale will be SIRIUS NASCAR Radio host, short-track aficionado and State Water Heaters customer Pat Patterson.
“Working with Pat Patterson and being the presenting sponsor on SIRIUS NASCAR Radio is a great opportunity for State Water Heaters to continue to use NASCAR as a vehicle to reach our customers,” said David Chisolm, brand manager for State Water Heaters. “State’s customers have responded well to our NASCAR involvement over the past few years, and we look forward to continueing our association in 2010.”
Patterson, also known as “The Racing Guy,” has been broadcasting racing for more than 25 years and brings a wealth of knowledge to the radio booth. Patterson, who selected the State brand for his Daytona Beach home has been a satisfied user of States water heating products for over two years.
